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Michelle Reeves' Web3 Fashion Magic Wand
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🎙️New Podcast Episode🎙️
Michelle Reeves, Co-Founder & CEO, Mavion
Hi, it’s Dana. Writing to let you know about our newest podcast episode, available now on Apple, Spotify, or wherever you get your podcasts.
How could the blockchain make fashion more social, more interactive, and drive new economic opportunities for women?
This week we have the second podcast episode of a special back-to-back two-episode series featuring two powerhouses in the fashion world, Rebecca Minkoff and Michelle Reeves.
On this week's show, I welcome Michelle Reeves, the Co-founder and CEO of Mavion, a leading Web3 company focused on empowering women through fashion.
Mavion’s first NFT collection has been a pioneer in the physical meets digital realm, where NFT holders have access to the physical jewelry pieces featured in their NFT. Plus, Mavion teamed up with iconic fashion designer Rebecca Minkoff this fall to create NFT collections for fans who want exclusive access, perks, and a seat at the design table.
But beyond their work today, Mavion has a big vision for how NFTs and gamified shopping experiences can empower women and enable them to participate in the financial upside of their digital fashion purchases. Michelle loves the magic wand of Web3, and we cover what she would do with it on the show.
Here’s a clip from this week's show:
🎙 NEW EPISODE ALERT 🎙. Our latest @Web2Point5io podcast episode w/@MAVIONworld Co-Founder & CEO @mic@Michellejreevesout.
She shares with us her vision for how Mavion holders could earn royalties & rewards from their NFTs + so much more.
Here's a peak: https://
— Dana Hork (@danahork)
1:49 PM • Dec 13, 2022
Show Notes:
0:00 Show intro
1:25 Michelle Reeves introduces her early career
4:06 About the Accessory Junkie and the challenges of scaling
5:15 When Web3 was just gaming
6:06 The beginnings of Mavion
6:34 Overview of Mavion
7:28 How Mavion holders could earn rewards and royalties
8:36 How Mavion NFTs cross over into both physical and digital realms
9:33 An overview of Mavion's NFT collections including their collaboration with Rebecca Minkoff
12:08 What Web3 enables
13:32 Mint recap, minting strategies, and the mindful mint
16:18 Customer targeting strategy
19:03 BYOC Bring your own customer
19:39 Advice for companies exploring Web3
21:41 Reaction to Rebecca Minkoff’s experimentation philosophy
25:30 How Michelle would use her Web3 “magic wand”
29:03 How to find Mavion
29:46 Questions I didn’t ask
31:28 Wrap-up
31:50 Closing
Resources:
Mavion’s Website: https://mavion.world/
Mavion on Twitter: https://twitter.com/MAVIONworld
Mavion on IG: https://www.instagram.com/mavionworld/
Michelle Reeves on Twitter: https://twitter.com/Michellejreeves
Michelle Reeves on IG: https://www.instagram.com/michellejreeves/
DISCLAIMER: This content is strictly educational. None of this is financial, tax, or investment advice — and not a solicitation to buy or sell any assets or to make any financial decisions. Please always do your own research. For important disclosures, see disclosures.web2point5.io.