🎙️New Podcast Episode🎙️

Michelle Reeves, Co-Founder & CEO, Mavion

Hi, it’s Dana. Writing to let you know about our newest podcast episode, available now on Apple, Spotify, or wherever you get your podcasts.

How could the blockchain make fashion more social, more interactive, and drive new economic opportunities for women?

This week we have the second podcast episode of a special back-to-back two-episode series featuring two powerhouses in the fashion world, Rebecca Minkoff and Michelle Reeves.

On this week's show, I welcome Michelle Reeves, the Co-founder and CEO of Mavion, a leading Web3 company focused on empowering women through fashion.

Mavion’s first NFT collection has been a pioneer in the physical meets digital realm, where NFT holders have access to the physical jewelry pieces featured in their NFT. Plus, Mavion teamed up with iconic fashion designer Rebecca Minkoff this fall to create NFT collections for fans who want exclusive access, perks, and a seat at the design table.

But beyond their work today, Mavion has a big vision for how NFTs and gamified shopping experiences can empower women and enable them to participate in the financial upside of their digital fashion purchases. Michelle loves the magic wand of Web3, and we cover what she would do with it on the show.

Here’s a clip from this week's show:

Show Notes:

0:00 Show intro

1:25 Michelle Reeves introduces her early career

4:06 About the Accessory Junkie and the challenges of scaling

5:15 When Web3 was just gaming

6:06 The beginnings of Mavion

6:34 Overview of Mavion

7:28 How Mavion holders could earn rewards and royalties

8:36 How Mavion NFTs cross over into both physical and digital realms

9:33 An overview of Mavion's NFT collections including their collaboration with Rebecca Minkoff

12:08 What Web3 enables

13:32 Mint recap, minting strategies, and the mindful mint

16:18 Customer targeting strategy

19:03 BYOC Bring your own customer

19:39 Advice for companies exploring Web3

21:41 Reaction to Rebecca Minkoff’s experimentation philosophy

25:30 How Michelle would use her Web3 “magic wand”

29:03 How to find Mavion

29:46 Questions I didn’t ask

31:28 Wrap-up

31:50 Closing

Resources:

Mavion’s Website: https://mavion.world/

Mavion on Twitter: https://twitter.com/MAVIONworld

Mavion on IG: https://www.instagram.com/mavionworld/

Michelle Reeves on Twitter: https://twitter.com/Michellejreeves

Michelle Reeves on IG: https://www.instagram.com/michellejreeves/

DISCLAIMER: This content is strictly educational. None of this is financial, tax, or investment advice — and not a solicitation to buy or sell any assets or to make any financial decisions. Please always do your own research. For important disclosures, see disclosures.web2point5.io.