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Robin Arzón: Founder at Swagger Society

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May 09, 2023

🎙 New Episode 🎙

Hi, it’s Dana. Writing to let you know about the season two finale, available now on Apple, Spotify, or wherever you get your podcasts.

How can the limits of community building in Web2 be overcome with Web3 technology?

This week, our guest on Web 2.5 is Robin Arzón, a former lawyer turned ultra-marathon runner and global fitness leader who currently serves as the VP of Fitness Programming and Head Instructor at Peloton. In addition to her roles at Peloton, Robin is a 27x marathon and ultra-marathon runner, a 2x New York Times bestselling author, and the Founder of Swagger Society, an NFT-enabled lifestyle membership club aimed at helping members set and achieve their life goals.

Swagger Society is a soon-to-be-launched community of go-getters who will be able to set self-directed goals, receive support from Robin and fellow community members, and be rewarded in Swagger Points that will offer access to Robin as well as additional perks.

Swagger Society members will also have token-gated lockers where members can earn rewards for engagement and completing their self-set goals. Through the ecosystem, members will be able to connect with others who share the same goals and interests and become each other’s accountability partners along the way. Swagger Society was Robin’s way of leveraging Web3 technology to go deeper with her community that she’s been cultivating for over a decade in Web2.

In addition to her work at Peloton and Swagger Society, Robin hosts a Masterclass on mental strength. Plus, she is a two-time New York Times bestselling author of Strong Mama and Shut Up and Run. Robin released her newest book, Strong Baby, this year, and she is also taking pre-orders on a new journal called Welcome, Hustler: An Empowerment Journal.

In this episode, Robin gives an inside look at her career transition from law to fitness, what she is building with Swagger Society, and her passion for creating a lifestyle membership club in Web3.

Here’s a clip from this week's show:

Dana Hork on LinkedIn: Social media is hard. And it turns out that even those “winning” at the…

Social media is hard. And it turns out that even those “winning” at the social media attention economy can also feel caught up in the rat race. Robin Arzón…

www.linkedin.com/posts/danahork_social-media-is-hard-and-it-turns-out-that-activity-7061771306211364864-2ubw?utm_source=share&utm_medium=member_desktop

Season 2 Sponsor

🙏 Shoutout to our Season 2 sponsor Hang, a web3-powered, no-code customer engagement platform. If you let them know you heard about them on Web 2.5, they will also waive their $10K implementation fee 🙏

  • DISCLAIMER: This content is strictly educational. None of this is financial, tax, or investment advice — and not a solicitation to buy or sell assets or make financial decisions. Please always do your own research. For important disclosures, see www.web2point5.io/disclosures.