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Sam West: Web3 Senior Global Marketing Manager, Mars
Listen on Apple, Spotify, or wherever you get your podcasts
🎙 New Episode 🎙
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Hi, it’s Dana. Writing to let you know about our latest podcast episode, available now on Apple, Spotify, or wherever you get your podcasts.
What value does a large global CPG company see with web3 technology?
This week, our guest on Web 2.5 is Sam West, the Senior Global Marketing Manager of Web3 at Mars.
In her role, Sam explores the transformational opportunities that web3 can unlock for Mars’ Pet Nutrition brands. She leverages the Metaverse, NFTs, Blockchain, and AI to accelerate Mars’ purpose and make the world a better place for pets.
Through her role, Sam has helped launch an NFT-enabled membership community working to restore coral reefs through Sheba’s Hope Grows program and helped Pedigree drive pet adoptions with an interactive metaverse experience called the Fosterverse.
On today’s episode, Sam shares her background and journey into web3, some of Mars’ big tech-enabled programs, and the value a global CPG brand sees in investing in these spaces.
Here’s a clip from this week's show:
🎙️ NEW EPISODE ALERT 🎙️ Our episode with Sam West is LIVE.
On the show, we talk about how she first learned web3 as @metaverse_meg, and how she's now using her knowledge w/the Mars’ pet care portfolio.
Listen at link in bio 👆.
Thanks to Season 2 Sponsor @HangXYZ_ 🙌.
— Dana Hork (@danahork)
1:05 PM • Apr 18, 2023
Season 2 Sponsor
🙏 Shoutout to our Season 2 sponsor Hang, a web3-powered, no-code customer engagement platform. If you let them know you heard about them on Web 2.5, they will also waive their $10K implementation fee 🙏
DISCLAIMER: This content is strictly educational. None of this is financial, tax, or investment advice — and not a solicitation to buy or sell assets or make financial decisions. Please always do your own research. For important disclosures, see www.web2point5.io/disclosures.